• Integrated Marketing Communications

  • Class Description

    Learn about the field of marketing and the vast career opportunities within this industry. Explore areas such as market research, product development, pricing, promotion, distribution, visual merchandising, presentation and project management through a variety of hands-on projects. Bring your ideas and creativity! Students receive training in constructing resumes, employment applications, cover letters and references, in addition to interviewing skills. Students will complete a career portfolio to prepare for entry into the job market with a competitive edge. Marketing concepts and leadership skills are reinforced through co-curricular participation in the Career and Technical Student Organization, DECA*. DECA is an integral component to this program and provides additional focus on developing written and oral presentation skills, as well as leadership and social and professional skills that will build self-confidence for college and career success. 

    *DECA, www.deca.org, prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. DECA offers the opportunity for students to participate in competitive events throughout the year, in a variety of locations at local, state and international levels.  Students have the opportunity to receive recognition, awards and scholarships. DECA is endorsed by the United States Department of Education and the California Department of Education.

    Students who work 10-15 hours per week (at approved sites in the Tri-Valley geographical area with their current job) have the opportunity to earn additional high school credits based on their on-the-job experience. Student is responsible for maintaining all required employment records and meeting all deadlines established by the teacher. Note: students must provide their own transportation.

  • Class Logistics

    Campus: Amador Valley High, Dublin High, Foothill High, & Granada High

    Course Length:

    AVHS, DHS, & FHS - 1 Year / 1 Period

    GHS - 2 Trimesters / 1 Period

    High School Credits: 10

    Potential College Credits: 3

    Fulfills a-g: "g"

    Certificate EarnedNo

  • For Students Interested In

    ... being exposed to the world of marketing and business, gaining marketing skills and knowledge that will pave the way to a future in business or any another career.

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