Class Description
Learn what it takes to have a career in the field of sports and entertainment marketing. Through focused instruction on marketing concepts and strategies, students explore the professional, college and amateur sports world, as well as a vast variety of entertainment events and how this lucrative industry reaches their target audience. Students will plan and utilize market research; develop promotion and marketing materials for sports and entertainment events; and improve leadership skills through co-curricular participation in the Career and Technical Student Organization, DECA*. DECA is an integral component to this program and provides additional focus on developing written and oral presentations that will build self-confidence for college and career success. Students will also receive training in constructing resumes, employment applications, cover letters and references, in addition to interview skills, and will complete a career portfolio to prepare for entry into the job market with a competitive edge.
*DECA, www.deca.org, prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. DECA offers the opportunity for students to participate in competitive events throughout the year, in a variety of locations at local, state and international levels. Students have the opportunity to receive recognition, awards and scholarships. DECA is endorsed by the United States Department of Education and the California Department of Education.
Students who are employed in a related field in which the course curriculum is directly associated to the students “on-the-job” experience are eligible to receive variable credits based on the number of hours worked. Students earn 1 credit for every 18 hours they work, up to 10-30 credits per year. Students are encouraged to work 10-15 hours per week at teacher approved sites in the Tri-Valley area with their current job. Note: students must provide their own transportation.
