Degrees and Certifications:

Integrated Marketing Communications

Learn about the field of marketing and the vast career opportunities within this industry. Explore areas such as market research, product development, pricing, promotion, distribution, visual merchandising, presentation and project management through a variety of hands-on projects. Bring your ideas and creativity! Students receive training in constructing resumes, employment applications, cover letters and references, in addition to interviewing skills. Students will complete a career portfolio to prepare for entry into the job market with a competitive edge. Marketing concepts and leadership skills are reinforced through co-curricular participation in the Career and Technical Student Organization, DECA*. DECA is an integral component to this program and provides additional focus on developing written and oral presentation skills, as well as leadership and social and professional skills that will build self-confidence for college and career success.

*DECA,, prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. DECA offers the opportunity for students to participate in competitive events throughout the year, in a variety of locations at local, state and international levels. Students have the opportunity to receive recognition, awards and scholarships. DECA is endorsed by the United States Department of Education and the California Department of Education.

 ** Students who are employed in a related field in which the course curriculum is directly associated to the students “on-the-job” experience are eligible to receive variable credits based on the number of hours worked.   Students earn 1 credit for every 18 hours they work, up to 10-30 credits per year. Students are encouraged to work 10-15 hours per week at teacher approved sites in the Tri-Valley area with their current job, or employment leads and guidance provided. Note: students must provide their own transportation.

Amador Valley High
Dublin High
Foothill High
Granada High
Course Length:
AVHS - 1 Year / 1 Period
DHS - 1 Year / 1 Period
FHS - 1 Year / 1 Period
GHS - 2 Trimesters /1 Period
High School Credits: 10
Potential College Credits: 3
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